– Carma Laboratories, makers of Carmex® lip balm and skin care products, has teamed with world-renowned mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.
Pavelka will create an original Carmex lid for each day in 2012 (366 in all since 2012 is a leap year). The artist unveils the newest creation with daily posts at http://www.lisapavelka.typepad.com/. Each entry includes images of the lid, a brief explanation of the inspiration behind the design, along with information on the materials and techniques used.
The collection is part of a year-long celebration to honor the 75th Anniversary of Carma Laboratories. The Milwaukee-based company is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex® Lip Balm.
“We were thrilled to learn about the project and Lisa’s long-held preference for using the Carmex jar in her artistic creations,” said Paul Woelbing, president of Carma Laboratories and grandson of the company founder. “Carmex fans know that, in addition to being a great lip balm, we are dedicated to fun and inspiration. This is a great way to help us celebrate Carmex’s 75th anniversary.”
Woelbing, who holds a Master of Fine Arts in metalsmithing and served as an art teacher before joining his family’s business, took a personal interest in Pavelka and her work, as well as seeing a great partnership for Carma Laboratories.
The Carmex lid collection is Pavelka’s most ambitious project to date. The first of the 366 lids was unveiled on January 1 and will continue through December 31. The idea behind the collection began more than 10 years ago when Pavelka began making creative polymer clay lids for gifts. She later went on to feature the concept in one of her books.
“Carmex has long been the subject of my embellishing and gifting,” said Pavelka, “Friends and family who receive the embellished Carmex jars use the empty containers for pill boxes, mint keepers or treasure vessels. It was easy to decide to use the iconic product for this project because I have been using the jar lids as my canvas for years.”
The unique lids are created from a variety of materials, often combining two or more in a mixed media application. Pavelka uses a variety of materials in her creations including, but not limited to: polymer clay, metal clays (Fine Silver, bronze and copper), SWAROVSKI ELEMENTS, resin, wire, beads, pearls, paper, paint, glass, wood, coins, buttons, hardware and found/recycled objects.
To see Pavelka’s daily posts, visit http://www.lisapavelka.typepad.com/ or watch for information on the Carmex Facebook page: http://www.facebook.com/#!/carmexlipbalm.